Challenge
Position Yacht Life Vodka, ALTA, and Yacht Life Caviar as true luxury staples in a saturated spirits and specialty foods market, while driving both cultural relevance and high-end desirability across media and social.
Approach
Mugsy PR built a multi-layered visibility strategy blending traditional PR with modern storytelling. We developed headline-worthy narratives like the exclusive Yacht Life Vodka ALTA as the $185,000 “superyacht sip”, anchored the retail version of the spirit, Yacht Life Vodka, in credibility through industry accolades, and positioned Yacht Life Caviar as a design-forward, fashion-adjacent indulgence.
We secured high-impact editorial placements, aligned the brand with luxury experiences, and created scroll-stopping social content that translated aspirational yachting into everyday luxury moments.
Results
- Yacht Life Vodka named “Best Vodka of 2025” by the Beverage Testing Institute and featured in Forbes
- Over 1M+ social impressions across campaigns
- 35% increase in brand-wide sales across Vodka, ALTA, and Caviar
- National media coverage and elevated brand perception in both luxury and mainstream markets
- Established Yacht Life as a lifestyle brand, not just a product line