Challenge
Shift public perception of homelessness from stigma to systems-based understanding, while increasing visibility for the Coalition’s role as a funder, connector, and community leader.
Approach
Mugsy PR developed a narrative driven PR strategy centered on real stories, data backed statistics, and emotionally resonant campaigns like “One Paycheck Away....”
We secured media placements, crafted op-eds, and built a consistent social storytelling cadence highlighting impact stories, partnerships (including pet retention initiatives), and leadership vision.
Results
- Increased regional media coverage across top local outlets
- Elevated CEO positioning as a thought leader in homelessness solutions
- Stronger community understanding of the Coalition’s role beyond direct services
- Growth in engagement across social platforms through story-led content series
- Strengthened donor and partner perception through clear, consistent messaging