Challenge
Transform a boutique beachfront property into a recognized, must-visit destination in a competitive South Florida hospitality market.
Approach
Mugsy PR led a full rebrand and PR push, combining visual identity, storytelling, and targeted media outreach.
We positioned the resort as a nostalgic yet elevated escape, leaning into its charm while securing placements that resonated with both travelers and tastemakers.
Results
- Featured on the cover of Southern Living Magazine
- Significant regional and national media coverage for High Noon / Lauderdale by the Sea
- Increased bookings driven by heightened brand awareness
- Strong social media engagement through community-driven content strategy
- Established as a standout boutique destination in the Fort Lauderdale market