Challenge
Expand Captain Kelly Gordon from respected superyacht captain into a recognizable media personality, brand partner, and industry voice, while maintaining authenticity.
Approach
Mugsy PR positioned Kelly at the intersection of authority and relatability through strategic PR placements, speaking opportunities, and highly shareable social content.
We developed recurring content formats (e.g., Captain’s Classroom), secured brand partnerships, and aligned her voice with timely topics like mental health, safety, and life at sea.
Results
- 90K+ engaged social audience with consistent growth
- Multiple brand partnerships and recurring sponsorship revenue streams
- Increased speaking engagements and panel moderation opportunities
- Strong media positioning as a leading voice in yachting + crew wellness
- High-performing video content driving consistent engagement and shareability